Review: Shea Moisture Superfruit Complex 10 in 1 Shampoo

I was at Target the other day and saw this brand new display of Shea Moisture products.  I haven’t heard much about this brand and was curious.  I decided to pick up the travel size of their superfruit complex shampoo and see how it worked.



$10.99 for 13 fl oz/384ml

$3.99 for travel size 3.4 fl. oz/94ml

SheaMoisture Superfruit Complex 10-in-1 Renewal System Shampoo


This antioxidant rich shampoo helps to perfect and renew vibrancy to dull, lackluster hair.  When used in our 10-in-1 Renewal System it provides sulfate-free cleansing, anti-aging benefits, color protection, hydration, nourishment, rejuvenation, anti-stress, manageability and softness without build up.  Our superfruit complex helps nourish the scalp while Marula Oil and Biotin combine in a moisture-rich formulation to support hair’s elasticity.  Hair looks vibrant and lustrous.

Ten Benefits: Age-Defy, Nourish, Anti-Stress, Manageability, Color Protect, Revive Body, Hydrate, Soften, No Build-up, Sulfate-Free.

This does not contain:

  • Sulfates
  • Parabens
  • Phthalates
  • Paraffin
  • Mineral Oil
  • Synthetic Fragrance
  • Synthetic Color
  • DEA
  • Animal Testing


This has a mild fruity scent.


The directions say to apply to wet hair and gently massage into a rich lather.  Then rinse thoroughly.

This shampoo didn’t lather much, but I wasn’t expecting it to.  I focused the product on my scalp and gently massaged it in.  Then I rinsed everything out.

Here’s the thing.  When I went to blow-dry my hair, it felt like there was a build up of product on my scalp.  This didn’t make sense since I had really thoroughly rinsed my hair.  So I hopped back in the shower and really scrubbed my scalp to get the product out.  Even after all that it still felt like there was a build-up of product just on my scalp (where I had focused the product).

Overall Thoughts:

I really wanted to love this shampoo.  It has amazing ingredients and qualities.  But I definitely can’t work with hair that looks greasy after I just washed it.  This shampoo does claim to avoid the build-up of product so I’m wondering if it’s just that the product I picked up was faulty or I’m doing something wrong.

If anyone has had success with this shampoo, please please please share your tips!  I haven’t given up on it yet!

Have a beautiful and wonderful day!

xoxo Lizzie♥


12 Comments Add yours

  1. Cat Forsley says:

    ur amazing xxx
    u know i always tell it like it is
    i super duper look up to u xxx
    ur reviews are freaking amazing xo
    HAPPY SUNDAY gorgeous xxxxxx

    Liked by 1 person

    1. You are amazing Cat! Thank you for your kind and uplifting words!
      Have a beautiful Sunday lovely 🙂

      Liked by 1 person

      1. Cat Forsley says:

        typing and walking with tofu xxxxxxxxxxxxx MEGA HUGS XO

        Liked by 1 person

  2. plus+beauty27 says:

    Sorry to hear this was a flop. :/ I hate it when Shampoo disappoints. xo

    Liked by 1 person

    1. I know! I was so excited for it too! I love that it had all natural ingredients.

      Liked by 1 person

      1. plus+beauty27 says:

        Yeah that is a real shame! I’m just using Pantene Pro-V right now and it does the job lol. 🙂

        Liked by 1 person

      2. And it’s less expensive too!!! 🙂

        Liked by 1 person

      3. plus+beauty27 says:

        True!! 🙂


  3. Good to know! Have you tried any of the other shampoos from Shea Moisture?

    Liked by 1 person

    1. I haven’t. I’m a little hesitant to since this one didn’t work out for me. Have you tried any?


      1. Not yet, I wanted to try the Shea butter formula but I wanted to see if there were other reviews on it. Thanks 🙂

        Liked by 1 person

      2. Of course! Thank you for stopping by 🙂


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