Review: J. Cat Beauty Liptitude 24/7 Hydrating Lip Stain in Blow Your Mind

Good morning!

I recently received this J. Cat Beauty lip stain in my June Ipsy Bag.  I will leave the link here in case you’d like to see that post. June Ipsy

Ipsy actually introduced me to the J. Cat Beauty brand.  I’ve now received three lip products from them and I have loved them all.  Plus, they are extremely affordable which makes me love them even more!

This particular liptitude line a new summer 2015 line.


$5.99 Available in 14 shades


Glide instant intensity onto lips with Liptitude. A revolutionary MUST-HAVE long-wear lip stain delivers intense color with no sticky residue. This mineral-based skin conditioning emollients hydrating lip stain stays on the lips hours and hours with high-impact staining pigments. From Every Day wear Nude-toned color to Red-Carpet-Ready Chic Red, Liptitude 24/7 is available on every day to special occasion.


This has a somewhat thick and creamy consistency.  The wand is a doe foot applicator which makes it much easier to apply.


This color is very pigmented!  The first time I applied this product I used WAY too much!

My lips are not very pigmented so it doesn’t affect the true color much.

Even though this is a thicker formula, it applies very smoothly and evenly.  It comes with a flat paddle type brush.

I love that this is not sticky at all.  I did notice a slight minty taste and feel that made my lips feel slightly cool.  It isn’t overpowering in any way and many may not even notice it there at all.

This did fade throughout the day.  I re-applied once after three hours.  But it did leave a beautiful flush of color on my lips.  There have been days where I choose to apply a little bit of a balm or gloss instead of re-applying.  It still looks beautiful either way.  It never felt dry on my lips or made my lips dried out.  That is very hard to find in a staining lip product.  I usually have to apply a balm before I apply the stain.  That was not necessary with this product.

Overall Thoughts:

I really love this product!  The color is not my favorite.  It is a little outside of my comfort zone.  It doesn’t look bad, just different.  I think that’s good for me though.  It is the perfect pop of color.  There are days that I pair it with another lip color to tone it down a bit though.  There are so many other shades I want to try and at only $5.99 I may buy them all!

Have you had any experience with this product?

Have a beautiful and wonderful day!

xoxo Lizzie♥


19 Comments Add yours

  1. hippylip says:

    Comgradulations I nominated YOU for the SISTERHOOD OF THE WORLD BLOGGERS AWARD because I thing your blog is amazing and you deserve it. Please see my latest post for details!

    Liked by 1 person

    1. Thank you so much! 🙂 I will look into that right now!!


  2. hippylip says:

    Sorry for the spelling. I’m on my phone. It should say congradulations

    Liked by 1 person

    1. Ha ha! Not a problem!!! I’ve done that a million times too!


      1. hippylip says:

        Your welcome!! You really deserve it, I love reading your posts. Have fun passing the torch!!!

        Liked by 1 person

      2. You’re such a sweetheart! Thank you!

        Liked by 1 person

  3. luzzyluz24 says:

    This is one of my favorite lip products to use! Great post 🙂

    Liked by 1 person

    1. Thank you!! 🙂 what colors have you tried?

      Liked by 1 person

      1. luzzyluz24 says:

        I only have Blow Your Mind. I got it in my ipsy bag last month

        Liked by 1 person

  4. BeginnerBeaute says:

    I got the same one! So awesome! I don’t like how the color looks on me so Ive given up, but I definitely want to buy more Xo

    Liked by 1 person

    1. I completely agree! I can’t wait to go buy more because I really like the formula.

      Liked by 1 person

      1. BeginnerBeaute says:

        Me too! I LOVE the way it feels when you put it on its like its kind of like a lip plumper but not really. I love the cool, minty, tingling feeling it gives. They have so many awesome colors on their website too!

        Liked by 1 person

  5. plus+beauty27 says:

    I love this product! I got the shade Hikilicious! I really want to get more shades now! 🙂 xo

    Liked by 1 person

    1. I do too! I didn’t like how my shade looks on me. But I really love the formula and want to try other colors!! Plus, I love anything minty!!

      Liked by 1 person

      1. plus+beauty27 says:

        I actually want to get that shade! I think it looks like a lot fun! Lol! 🙂

        Liked by 1 person

      2. It may look great on you!! It just didn’t go well with my skin tone. It really is a beautiful color!

        Liked by 1 person

      3. plus+beauty27 says:

        Yeah that’s okay everything has their own preferences. 🙂 I’m sure there is a shade they have that you would love! ❤

        Liked by 1 person

      4. I hope so!!! By the way-love your optimism Katie! I’ve been meaning to tell you for awhile now.

        Liked by 1 person

      5. plus+beauty27 says:

        Thank you so much! I tried to be optimistic and positive! 🙂 ❤

        Liked by 1 person

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